IAAF extends Seiko sponsorship deal until 2029

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The International Association of Athletics Federations (IAAF) has renewed its long-term partnership with Seiko, the Japanese watch manufacturer, until 2029.

Under the extended sponsorship deal, which officially comes into effect next year, Seiko will provide all official timing and measurement services at 37 World Athletics Series events, including five outdoor World Championships.

The agreement sees Seiko continue its longstanding relationship with the IAAF, which dates back to 1985 at the World Indoor Games in Paris – now the World Indoor Championships. The company first provided timing services at the IAAF World Championships in Rome two years later. To date, it has featured at 184 IAAF events, including 15 World Championships.